Online Degree

How a Bachelor of Business Administration in
Marketing Prepares You for the Workforce

Someone who wants to work at a high level in a marketing and advertising company should prepare themselves with a Bachelor of Business Administration in Marketing (BBA Marketing). A graduate with this degree is eligible for jobs such as Account Executive, Advertising Manager and Marketing Manager. Talented employees with these and similar titles can earn over $150,000 per year. By nature of the business, demand for capable workers is always good in major cities.

This work involves constant communication and interaction with businesses, coworkers and the public through every available source of media. A typical day may include creating, organizing and directing marketing campaigns. Budgeting and scheduling skills are critical to the job, as is the ability to analyze demographics. Knowledge of working with spreadsheets is also important.

Core classes to get a BBA Marketing degree include accounting, business statistics, communications, finance and international trade. The marketing element of the program includes consumer behavior, marketing research, promotional management and selling. Other classes that may be required include business finance, business legal environment, microeconomics, and organization and management.

Schools that are currently offering this degree online include Must University, ULM Gold Gateway to Online Degrees, DeVry University and Kaplan University.